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Public Affairs Directorate Mission Statement

The Public Affairs Directorate engages and communicates with the public and stakeholder groups. It encompasses creative services, public affairs, publications, training and Web services. The Directorate serves the auxiliary and active duty Coast Guard by developing and distributing stories, photos and video to members, the public, and promotes a positive image of the United States Coast Guard. It reaches the right audience, with the right message, using the right communication tools, at the right time. It builds awareness, understanding, credibility, trust, and mutually beneficial relationships with external publics with whom the Auxiliary’s success depends.